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A GAME FOR GOOD BENEFITING THE AMERICAN RED CROSS

Life is largely dependent on the cards you are dealt. For your patients, it’s a game of life and death.

RESEARCH, BRAND INNOVATION, STRATEGY, VISUAL DESIGN, GAME DESIGN, PRODUCT DESIGN

 

PROBLEM

The Covid-19 pandemic has left blood supplies dangerously low—blood banks around the country need people to turn out to donate in full force.

Between March and June of 2020, the American Red Cross canceled 37,000 blood drives due to the Coronavirus Pandemic. Most blood centers only have 1 to 2 days worth of blood supplies.

OPPORTUNITY

The American Red Cross has the potential to gain more blood donors by making a daunting or seemingly scary activity like donating blood fun and educational.

 

Many people don’t know their blood type—only 66% of Americans said they knew their blood type in a 2019 survey done by CBS News.

A person’s blood type is critical information needed in case of an emergency—It can be a situation of life and death. Typically, blood types are only compatible with just a few others.

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DID YOU KNOW THAT BLOOD TYPE 0- IS KNOWN AS THE UNIVERSAL DONOR?

SOLUTION

A competitive game that helps people understand the importance of donating blood by educating them on blood types and the situations that require blood transfusions.

 

While playing Transfusion and saving lives, people can understand how the needs and desires of others can influence their own behavior. We can create a meaningful change in behavior through gameplay so people will be more likely to donate blood.

 

HOW TO PLAY

THE RULES ARE STRAIGHTFORWARD

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ACTION CARDS

INFUSING HEALTHY COMPETITION

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THE SETUP

SIMPLE LAYOUT FOR EVERY GAME

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GAME PLAY