What if we could help Sbarro come back from the brink of extinction?
With a new product line that helps Sbarro own its mobility and taps into a new culture.
RESEARCH, BRAND INNOVATION, STRATEGY, VISUAL DESIGN, UX/UI, PRODUCT DESIGN/INNOVATION
This team project was completed in my 3rd semester of grad school to bring back a dying brand. Our solution was inspired by my team's diverse backgrounds and experiences with food. We were driven by our passion for food/cooking and creating new innovations in products.
I helped my team conduct research, strategize, and concept/ideate. I develop recipes, designed and rendered 3D models for our new product line. I helped develop a narrative that brought our concept to life—showcasing how this new pizza would exist in the world.
Since 1956, Sbarro has pioneered quick-service Italian food in high-traffic areas.
Sbarro was the first chain to establish a presence in malls, a growing part of American life in the late 20th century. From 1970 to 1990, the number of shopping centers in the U.S. grew from roughly 10,000 to over 37,000.
Sbarro became the largest shopping mall-focused restaurant in the world.
Shopping at malls became a leisure-time activity and mall developers incorporated food courts into their plans to keep customers within the mall. Sbarro capitalized on this opportunity to make their brand quick service “grab-and-go” pizza.