How might we make grass-fed beef farming more sustainable and less wasteful?
Through a new circular model for egg production.
RESEARCH, BRAND INNOVATION, STRATEGY, VISUAL DESIGN & BRAND IDENTITY, SERVICE DESIGN, PRODUCT DESIGN
CHKN co-op is a brand and circular model for raising chickens with cattle on pasture land. This was an independent project completed in my 3rd semester of grad school that was inspired by my love of raising chickens, sustainable farming practices, and creating a cleaner planet.
I conducted qualitative/quantitative research and interviews, designed and modeled a suite of innovative products, designed and tested the UX/UI experience, while creating a powerful brand and narrative that brings CHKN to life—showcasing how the brand would exist in the world.
Life on a farm was a fun and educational experience for a young boy with an innate fascination with animals and getting his hands dirty.
Since shoveling chicken and horse manure on my family’s farm, I’ve always known animal waste was a smelly, yet powerful substance. There’s a reason my grandparents called it “Black Gold”. However, in order to get all of the benefits one must be intentional about using it.
In America, food animals produce 2 billion tons of waste in the form of manure each year.
Interestingly enough, only 335 million dry tons of waste come from animals at large-scale feeding operations; meaning a lot of this waste exists on smaller farms around the country—like my family's farm. Yet, it is seen as a useless waste product. Through further research, I found cattle produce significantly larger amounts of waste volume per weight than any other farmed animal.