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RESEARCH, BRAND INNOVATION, STRATEGY, VISUAL DESIGN & BRAND IDENTITY, UX/UI, PRODUCT DESIGN

What if we could create and foster a community that supports and empowers trans youth?

This is a safe space.

PROJECT OVERVIEW

THRVE is a brand and community built to fulfill the needs of trans youth and their families. This was a social good project completed in my 3rd semester of grad school that was inspired by my team's passion for queer rights, the fight for trans visibility and vibrancy, and creating actionable change.

MY ROLE

I conducted qualitative/quantitative research and interviews, designed and rendered physical spaces, designed and tested the UX/UI experience of the digital product, while creating a powerful brand and narrative that brings THRVE to life—showcasing how the brand would exist in the world.

 

INTRODUCTION

In the United States, it isn’t just the government that hinders a trans child’s ability to grow, be confident and determine their identity—it is often their own families.

“As a parent, the one thing we cannot do… is silence our child’s spirit.” — Brandon Boulware, a father of a transgender daughter, testifies during a hearing in Missouri state congress asking lawmakers to stop discriminating against trans youth.

PROBLEM

Trans youth experience familial rejection at a much higher rate than cisgender youth.

 

Familial rejection leads to trans youth homelessness—as well as physical assaults and sexual exploitation in shelters and out in the real world. Around 30% of trans or nonbinary youth have experienced homelessness, been kicked out, or run away from home.

 

These youth are extremely vulnerable— to discrimination, rejection, and/or feelings of self-hatred. These can cause trans youth to engage in activities that put their health at risk, trigger depression, anxiety, and leaving them feeling hopeless, alone, and other.

Image by Denin Lawley

40% of trans or nonbinary youth have experienced housing instability.

(National survey on LGBTQ+ mental health, 2020)

 

REALIZATION

When a young person comes out as transgender, they aren’t the only ones who will be transitioning. Their family and close network of people will have to transition as well.

The main reason for familial rejection is a lack of understanding and education. Families, too, need resources, support, and community. The more equipped they feel to care for the physical and emotional needs of their transgender child, the more accepting they will be. Thus, providing a more supportive, loving, environment.

 

We can prevent trans youth from ending up without homes. Research reveals that interventions to prevent homelessness are more cost-effective than addressing the problem after someone is already experiencing homelessness.

OPPORTUNITY

There is a way to create mutual understanding and empowerment for trans youth and their families because the fact is: we all go through transitions.