How could Elmer's expand the perception of slime?
By creating a limited edition collection of exclusive sensory fashion collectibles.
RESEARCH, BRAND INNOVATION, STRATEGY, VISUAL DESIGN, 3D RENDERING, UX/UI, PRODUCT DESIGN
PROJECT OVERVIEW
This team project was completed in my 4th semester of grad school. Our solution was inspired by my team's love of slime, high fashion, and art. We were driven by our passions to push the limits of what is possible to create an out-of-this-world experience.
MY ROLE
I helped my team concept/ideate, I designed and rendered 3D models, helped design the pop-up location and experience for the product launch, I helped develop a narrative that brought our concept to life—showcasing how the activation would exist in the world.
INTRODUCTION
Slime, a popular DIY activity, has taken the world by storm. Elmer's glue, an essential ingredient in slime, has benefited greatly from the slime revolution.
PROBLEM
The conversation is stuck on pre-teens and slime is perceived as purely juvenile.
Slime is more than just a kid's toy. Approximately half of slime purchasers are people over thirty. Adults who appreciate slime say it helps express creativity, reduce stress and anxiety, and focus attention on something playful.
REALIZATION
Slime is somewhere between art and a stress ball.
OPPORTUNITY
People can manage their stress levels by dedicating their personal attention to something tactile and pliant. This can be in the form of exclusive collectibles by Elmers.
SOLUTION
A stunt that involves a limited edition collection of exclusive sensory fashion collectibles by Elmers.
Before revealing that Elmer’s is behind the collection, the brand can show up in a heightened, mainstream way to effectively gain attention and shift perception to the infinite possibilities of slime.
THE BONNEVILLE STUNT
EVENT POP-UP
A whimsical installation will be open to the public for only a few days, where a limited amount of fashion items, lined with slime, will be sold to those who can make it to the Bonneville Salt Flats.
EXCLUSIVE FASHION
The Le’Mers collection is for those who crave texture, color and play.
These items are designed with fidget spinners and stress balls in mind, which can help with distraction control, mindfulness and meditation, and stress relief. Exquisitely squishy, luxurious, and exclusive.
SOCIAL MEDIA MARKETING
EVENT INVITATION
Invitations will be sent out to micro and macro-influencers before the stunt.
INFLUENCER STRATEGY
Le’Mers will get help from influencers like Emma Chamberlain and @lilmiquela to spread the word on Instagram.
E-COMMERCE
@Le_mers_official is the only place to buy collectibles outside of the pop-up installation. These accessories can be attached to each other, used as keychains, or carried solo.
